2024 Life is good brand - Life is Good started in the States back in 1989 by two brothers, Bert and John Jacobs, when they designed their first t-shirt. ... Today the brand keeps to its roots, delivering optimism with an emphasis on simplicity, humour and humility. However the range has stretched from t-shirts to polos, fleeces, shorts, caps, mugs, towels, …

 
May 19, 2015 · Advertising. The Life is Good brand started in 1994 with $78 dollars and 48 T-shirts featuring a stick-figure named Jake, and it’s grown into a global phenomenon relying on an idea radical to ... . Life is good brand

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Change back to the Exact brand I used to be able to buy at Loblaws stores.A good first step in finding a high-quality cat food is looking for an AAFCO statement on the food’s label, and to make sure the food contains an adequate amount of protein; Dr. Simpson says ...99 Sustainable Fashion Brands By Budget (2024) written by Our Editors. February 22, 2024. The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here. As we’ve become more conscious about our purchases, we often wonder: Who makes the …Brand Name Life is Good Product Name Tie-Dye Americana Beach Chairs Short Sleeve Crusher-Lite™ Tee Color Putty White Price. $14.73 MSRP: $29.50. Rating. Life is Good - Sunset Watercolor Short Sleeve Crusher™ Tee. Color Sage Green. On sale for $19.88. MSRP $29.50.. Brand Name Life is GoodDog Leash. $20.50 $8.99. 1 Color. Shop for clearance pet supplies at the official Life is Good® website. 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By acknowledging obstacles and opportunities—but focusing on the opportunities—optimism enables us to explore the world with open arms and an eye toward solutions and growth. It also makes life a hell of a lot more fun. Optimism does much more than beat the ... Tattered Chill Cap. $28.50. 1 Color. 1 2 3. Next. Shop for women's hats & headbands at the official Life is Good® website. 10% of profits go to help kids, plus get free shipping & returns on all U.S. orders. Life is Good. For five years, Bert and John Jacobs traveled the East Coast, hawking tees at street fairs and selling door-to-door in college dorms. They lived on peanut butter & jelly, slept in their van, and showered when they could. By August of 1994, with a combined sum of $78 in the bank, the brothers were close to giving up. Shop for new arrival tees at the official Life is Good® website. 10% of profits go to help kids, plus get free shipping on all U.S. orders.Twinkle Lights Pattern. Snuggle Up Sleep Pant. $46.50 $24.99. 1 Color. Check back often for new Women's sleepwear clearance items and reduced prices. Free shipping & returns on all U.S. orders.Life is Good, a brand known for spreading optimism through its clothing and accessories. But what’s behind the smiles and cheerful designs? Is Life is Good actually … Life is good Co-Founder and Chief Executive Optimist Bert Jacobs shares his experiences and insights on building a multinational retail brand from the ground... Life is good Co-Founder and Chief Executive Optimist Bert Jacobs shares his experiences and insights on building a multinational retail brand from the ground... Life is Good Big Girls 7-14 Short-Sleeve Wild Child Graphic T-Shirt. Permanently Reduced. Orig. $24.50. Now $8.57. Internet Exclusive. Only size XXL available. ( 1) For men's graphic tees and more, shop Life is Good at Dillard's. Discover a variety of apparel that is perfect for a cool, casual look. GOOD LIFE BRANDS, LLC is an Active company incorporated on August 28, 2022 with the registered number L22000377897. This Florida Limited Liability company is located at 1517 STATE STREET, UNIT 300, SARASOTA, FL, 34236, US and has been running for two years. There are currently two active …Quirky Motorcycle. Short Sleeve Tee. $29.50. 1 Color. 1 2. Next. Shop the official Life is Good® website. 10% of profits go to help kids, plus get free shipping & returns on all U.S. orders.Life is Good – Virginia Beach. 307 Laskin Rd. Virginia Beach. VA 23451. United States. (757) 351-3959. Shop the official Life is Good® website. 10% of profits go to help kids, plus get free shipping & returns on all U.S. orders. One van. Two brothers. Three simple words: Life is Good. For five years, Bert and John Jacobs drove up and down the East Coast, selling their t-shirt designs on the streets and in college dorms ... Crafty Family Owned Flowers. New! Woodcut Good Vibes Daffodils. New! 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Learn more about our methodology and business model here. As we’ve become more conscious about our purchases, we often wonder: Who makes the … Life is Good. For five years, Bert and John Jacobs traveled the East Coast, hawking tees at street fairs and selling door-to-door in college dorms. They lived on peanut butter & jelly, slept in their van, and showered when they could. By August of 1994, with a combined sum of $78 in the bank, the brothers were close to giving up. Life is good Co-Founder and Chief Executive Optimist Bert Jacobs shares his experiences and insights on building a multinational retail brand from the ground...It’s a powerful approach to accomplishing goals and living a fulfilling life. By acknowledging obstacles and opportunities—but focusing on the opportunities—optimism enables us to explore the world with open arms and an eye toward solutions and growth. It also makes life a hell of a lot more fun. Optimism does much more than beat the ...In the early days of COVID-19, Life is Good faced the threat of bankruptcy — a possible end to the Boston business made famous by its colorful, feel-good tees. The prudent financial …Tattered Chill Cap. $28.50. 1 Color. 1 2 3. Next. Shop for women's hats & headbands at the official Life is Good® website. 10% of profits go to help kids, plus get free shipping & returns on all U.S. orders.Canada Flag Truck. Short Sleeve Tee. $29.50. 1 Color. Shop for Canadian t-shirts at the official Life is Good® website. 10% of profits go to help kids, plus get free shipping & returns on all U.S. orders.1. Apple iPad Air. View at Amazon. View at Apple. View at Verizon Wireless. Best tablet overall. 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Long Sleeve Crusher Tee. $36.50. The brothers went from hawking t-shirts from the back of their Plymouth Voyager to creating a brand now worth over $100 million. The Life is good motto is, "Do what you like, like what you do ...LG is the brand that is Delightfully Smart. "Life's Good" slogan, and futuristic logo are a great representation of what we stand for. Global, Tomorrow, Energy, Humanity and Technology are the pillars that this corporation is founded on; with the capital letters L and G positioned inside a circle to center our ideals above all else, … Life is Good Women's Winter Tree Long Sleeve Crusher Vee. $48.00. Life is Good Women's Scattered Hearts Pattern Snuggle Up Sleep Jogger. $65.00. Life is Good Men's Vinyl Sunset Long Sleeve Crusher Tee. $48.00. Life is Good Men's Tribal Fish Crusher Tee. $38.00. Life is Good Women's Simple Rainbow Flowers Crusher Vee. Life is Good is an apparel and accessories wholesaler, retailer, and lifestyle brand, committed to spreading the power of optimism. Life is Good doesn’t outsource a single part of their organization, maintaining everything from distribution to finance, and even their non-profit, the Life is Good Kids Foundation, in-house.Jekyll Island. Since 2015. 10 Main St., Jekyll Island, GA 31527, United States. Brian O’Neal opened Jekyll Island in 2015. Brian started a Genuine Neighborhood Shoppe because the Life is Good brand was a great fit for the resort-based Jekyll Island area. People there believe that life is good everyday! The rich history of Jekyll Island along ...Vintage Stay Cool Snowman. Simply True Fleece Hoodie. $69.50. 1 Color. Shop our Men's Holiday tees collection at the official Life is Good® website. 10% of profits go to help kids, plus get free shipping on all U.S. orders.Today, Life Is Good T-shirts, hats, and other items are sold by 4,500 retail stores nationwide, and the company offers co-branded greeting cards and stationery with Hallmark, a line of gourmet ...Cotton prices — the lifeblood behind Life is Good products — top $1 per pound, well above the usual rate of $0.60 to $0.80. The company eats much of the rise in costs, rather than raising ...Tell Us Something Good. Your stories of optimism have shaped and steered Life is Good from day one. THANK YOU and write on! Share a Story. Shop the official Life is Good® website. 10% of profits go to help …for Everyone. Life is Good donates 10% of its Net Profits to The Life is Good Kids Foundation. The foundation focuses on improving the capacity of childcare professionals to build healing, life-changing relationships with the most vulnerable kids in their care. Today there are over 10,000 Life is Good Playmakers who …Font Meme is a fonts & typography resource. The “Fonts in Use” section features posts about fonts used in logos, films, TV shows, video games, books and more; The “Text Generators” section features an array of online tools for you to create and edit text graphics easily online; The “Font Collection” section is the place where you …Life is Good, a brand known for spreading optimism through its clothing and accessories. But what’s behind the smiles and cheerful designs? Is Life is Good actually …All types of tea are offered in the curated boxes including green, black, white, herbal, oolong, rooibos, chai, kosher, organic and iced, among others. Additional favorites. African Solstice ...BOSTON, March 10, 2021 /PRNewswire/ -- Life is Good, the positive lifestyle and apparel brand, launched today its new Artist Series Collection: an exclusive t-shirt design …Sep 1, 2019 · Customers also viewed these products. Life is Good Off- Road Beach. $21.99. Life is Good Men's Vintage Casual Cotton Tee Graphic Crewneck Short Sleeve T-Shirt, Golf Jake. $23.84. Life is Good Men's Good Catch Fish Cotton Tee, Short Sleeve Crewneck Graphic T-Shirt. Life is Good Social & Environmental Responsibility. To spread the power of optimism, we need a couple of basic things: a healthy Earth and healthy Earthlings. It's no secret we like to keep things light here at Life is Good, but when it comes to sustainability, we're serious about doing our part in cultivating responsible, …Tattered Chill Cap. $28.50. 1 Color. 1 2 3. Next. Shop for women's hats & headbands at the official Life is Good® website. 10% of profits go to help kids, plus get free shipping & returns on all U.S. orders.Life is Good Digital SVG File. Instant download. (290) $1.60. $2.00 (20% off) Sale ends in 40 hours. Digital Download. A Good Coach Can Change A Game. A Great Coach Can Change A Life svg, Coach svg, svg file for cricut, Good Coach svg, Coach Life svg. Shop the official Life is Good® website. 10% of profits go to help kids, plus get free shipping & returns on all U.S. orders. The Life is Good Company is a $100 million lifestyle brand dedicated to spreading the power of optimism. The company donates 10 percent of its net profits to help kids in need through the Life is ...Feb 28, 2018 · Life is Good's products help us spread the message of optimism, stunts like the Optimism Machine help us believe in the power of optimism, and the brand's behavior helps us believe in them. Such a ... One van. Two brothers. Three simple words: Life is Good. For five years, Bert and John Jacobs drove up and down the East Coast, selling their t-shirt designs on the streets and in college dorms ... Published Feb 28, 2017. + Follow. A book on optimism is really a brand marketing lesson in disguise. “Life is Good: The Book” is the inspiring story of the two brothers behind the Life is Good ...All types of tea are offered in the curated boxes including green, black, white, herbal, oolong, rooibos, chai, kosher, organic and iced, among others. Additional favorites. African Solstice ...Feb 28, 2018 · Life is Good's products help us spread the message of optimism, stunts like the Optimism Machine help us believe in the power of optimism, and the brand's behavior helps us believe in them. Such a ... Shop the official Life is Good® website. 10% of profits go to help kids, plus get free shipping & returns on all U.S. orders.Playmaker University is an inspiring learning community for early childhood educators and care professionals that provides the additional knowledge, tools, and ongoing support needed to build healing, life-changing relationships. Playmaker U offers a certificate program, continuing education, and a supportive alumni community.Life Is Good sunglasses come from the brand that was founded by "One van, two brothers, and three simple words: Life Is Good." In 1994, after five years of struggle, Bert and John Jacobs designed their first Life is Good t-shirt, and discovered how those three simple words could help people to focus on the good. Life Is Good sunglasses are ... Life is Good Men's Flag Circle Crusher Tee. $29.40. or 3 Easy Pays of $9.80. 1. 2. Step into the optimistic and comfortable world of Life Is Good Clothing, where each piece is a reminder to embrace the joys of life. Our collection, featuring Life Is Good apparel, shirts, and t-shirts, is designed for those who love to spread positivity through ... Many people today instinctively recoil from the concept of a brand. The word brand brings with it some disturbing associations: heartless commercialism, crushing uniformity, blandness, a dumbed-down experience… A brand can be seen as a cynical way of cashing in on what might once have been a good ...Life is Good | 25,156 followers on LinkedIn. Do what you love, love what you do. | One van. Two brothers. Three simple words: Life is Good. Skip to main content LinkedIn. ... Director of Brand Creative Life is Good, Boston, MA 72 …Bert and his brother John started Life is Good with $78 in their pockets, selling T-shirts on the streets of Boston and in college dorms up and down the East Coast. Today, Life is Good is a $100 million positive lifestyle brand sold by over 2,000 retailers across the U.S. and Canada. Bert and John are the youngest of six …Tattered Chill Cap. $28.50. 1 Color. 1 2 3. Next. Shop for women's hats & headbands at the official Life is Good® website. 10% of profits go to help kids, plus get free shipping & returns on all U.S. orders.Sep 9, 2015 · Life is Good offers more than 900 different items in 14 categories, and products are sold in approximately 4,500 retail stores in the U.S., and in 30 countries worldwide. Courtesy of Life Is Good. Gen Z teens are wearing their dad's favorite T-shirt brand from the '90s, Life Is Good. Life Is Good sets itself apart by evoking joy and …Gas range for sale near me, D is for doggy, Addition financial arena photos, Seaview terrace, Kidsmarket, Membersource credit union houston, Crab n spice, Oak fire pizza, Breaks plus, American humane society, Maternity care coalition, Ollie's, Sks packaging, Lake appliance repair

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Brand Name Life is Good Product Name Tie-Dye Americana Beach Chairs Short Sleeve Crusher-Lite™ Tee Color Putty White Price. $14.73 MSRP: $29.50. Rating. Life is Good - Sunset Watercolor Short Sleeve Crusher™ Tee. Color Sage Green. On sale for $19.88. MSRP $29.50.. Brand Name Life is GoodEnjoy free shipping and easy returns every day at Kohl's. Find great deals on Life Is Good Shirts at Kohl's today!Shop accessories at the official Life is Good® website. 10% of profits go to help kids, plus get free shipping & returns on all U.S. orders.Life is good® is a clothing brand that started with two brothers and a drawing of a smiling dog named Jake. Learn how they turned their passion for optimism into a successful … Shop for women's new arrivals at the official Life is Good® website. 10% of profits go to help kids, plus get free shipping & returns on all U.S. orders. This mat from Jade Yoga will help your practice feel luxurious. The mat is 8 millimeters thick and is available in an 80-inch length for plenty of grippy surface area. It has a higher price point than most other mats we tested, but we think the size, cushioning, and quality of materials make it worth the splurge. One van. Two brothers. Three simple words: Life is Good. For five years, Bert and John Jacobs drove up and down the East Coast, selling their t-shirt designs on the streets and in college dorms ... Tell Us Something Good. Your stories of optimism have shaped and steered Life is Good from day one. THANK YOU and write on! Share a Story. Shop the official Life is Good® website. 10% of profits go to help …H 571 HO Life-Like Good & Plenty Gondola 24309 Brand New Vintage 1990 (782) Sale Price $14.44 $ 14.44 $ 16.99 Original Price $16.99 (15% off) FREE shipping Add to Favorites Good Vibes Only - Ecru Tote Bag. Recycled organic cotton. Young French brand. Adventure, van-life, roadtrip ...Shop for new arrival tees at the official Life is Good® website. 10% of profits go to help kids, plus get free shipping on all U.S. orders.LG has since addressed the problem, which could account for Yale Appliance ranking them as the number one reliable refrigerator brand in 2022, number two in 2023, and number one in 2024. The service call rate dropped from 27.8% in 2020 to 4.5% in 2022. Shop for women's new arrivals at the official Life is Good® website. 10% of profits go to help kids, plus get free shipping & returns on all U.S. orders. People wanted to rally around this name, Life is good. That led to our first festival in 2003, where we created this silly goal of breaking the world record of having the most lit jack-o-lanterns. We raised $52,000 with that first festival, $250,000 after a couple years and raised over $1 million last year.I like a brand of t’s called comfort colors. I see them a lot in tourist shops but they are soft and fit me well. I have a few life is good shirts and they remind me of the fit and feel.Canada Flag Truck. Short Sleeve Tee. $29.50. 1 Color. Shop for Canadian t-shirts at the official Life is Good® website. 10% of profits go to help kids, plus get free shipping & returns on all U.S. orders.Mar 3, 2023 · The Life Extension products I reviewed posted the following ratings on the brand website: Life Extension Magnesium Threonate: 4.7/5 stars by 422 reviewers; Life Extension Body Trim and Appetite: 3.1/5 stars by 35 reviewers; Life Extension NAD+ Cell Regenerator and Resveratrol: 4.8/5 stars by 263 reviewers Synergy Sportswear. Since 1996. 1981 Periwinkle Way, Sanibel, FL 33957, United States. Lorrie Schlosser and Gary Tateosian were one of the first retailers to carry the Life is Good line in 1996. They opened Synergy Sportswear in Sanibel, Florida because they loved the Life is Good brand, positive message, and the cause. …Vintage Stay Cool Snowman. Simply True Fleece Hoodie. $69.50. 1 Color. Shop our Men's Holiday tees collection at the official Life is Good® website. 10% of profits go to help kids, plus get free shipping on all U.S. orders.Top Furnace Brands. These are the best furnace brands based on our in-depth methodology: Carrier: Best Performance. Lennox: Best Energy Efficiency. Bryant: Best Packaged Systems. Trane: Best Warranty. Amana: Best Comfort Control. American Standard: Best Value. Daikin: Best Heat Exchangers. Shop sweatshirts, hoodies and sweatpants at the official Life is Good® website. 10% of profits go to help kids, plus get free shipping & returns on all U.S. orders. Crusher Tee. $29.50. 1 Color + Customize. Shop the Grinch Collection at the official Life is Good® website. 10% of profits go to help kids, plus get free shipping & returns on all U.S. orders.Shop accessories at the official Life is Good® website. 10% of profits go to help kids, plus get free shipping & returns on all U.S. orders.May 19, 2015 · Advertising. The Life is Good brand started in 1994 with $78 dollars and 48 T-shirts featuring a stick-figure named Jake, and it’s grown into a global phenomenon relying on an idea radical to ... May 4, 2021 · Life is Good was on the verge of filing for bankruptcy protection last year, according to its CEO, but the retailer managed to overhaul its business strategy in a pinch. “We were in a situation ... Life is good Co-Founder and Chief Executive Optimist Bert Jacobs shares his experiences and insights on building a multinational retail brand from the ground... Life is Good. For five years, Bert and John Jacobs traveled the East Coast, hawking tees at street fairs and selling door-to-door in college dorms. They lived on peanut butter & jelly, slept in their van, and showered when they could. By August of 1994, with a combined sum of $78 in the bank, the brothers were close to giving up. LG Electronics has launched its “Life’s Good” global campaign, featuring digital out-of-home (OOH) advertisements at renowned landmarks across the globe, …LIFE IS GOOD: How the Power of Optimism grew a multi-million dollar brand. Presented by: National Geographic. Brothers Bert and John Jacobs are “glass-half-full” guys, in spite of their tough ...LG is the brand that is Delightfully Smart. "Life's Good" slogan, and futuristic logo are a great representation of what we stand for. Global, Tomorrow, Energy, Humanity and Technology are the pillars that this corporation is founded on; with the capital letters L and G positioned inside a circle to center our ideals above all else, …We are a non-profit, fueled by optimism and joy, and powered by an annual donation of 10% of net profits from the Life is Good Company, along with the generous support of everyday optimists (like you!) who believe in the power of play to help kids heal. Through Playmakers, the Life is Good Playmaker Project impacts over one …Twinkle Lights Pattern. Snuggle Up Sleep Pant. $46.50 $24.99. 1 Color. Check back often for new Women's sleepwear clearance items and reduced prices. Free shipping & returns on all U.S. orders.According to the brand, 98% of Life Extension supplement reviews are positive, where customers recommend using their products for family and loved ones. Get clinically-studied, premium vitamins and supplements and lab tests from the people who've spent 40 years passionately pursuing healthy living. Ask a … It’s a powerful approach to accomplishing goals and living a fulfilling life. By acknowledging obstacles and opportunities—but focusing on the opportunities—optimism enables us to explore the world with open arms and an eye toward solutions and growth. It also makes life a hell of a lot more fun. Optimism does much more than beat the ... Crusher Tee. $29.50. 1 Color + Customize. Shop the Grinch Collection at the official Life is Good® website. 10% of profits go to help kids, plus get free shipping & returns on all U.S. orders.Jun 8, 2022 · Along with the brand's namesake slogan, Jake had some other sanguine messages to promote: “Today Is a Good Day, “The Best Things in Life Are Not Things,” “Zero Tasking.” Truth be told, I ... In the aftermath of the 2010 Haiti earthquake, the Life is Good Playmakers partners with Haitian community leaders to develop a Playmaker training of trainers program in Port-au-Prince, Haiti. This initiative enables a small group of Haitian Playmakers (known in the community as Gerye Jwa - Haitian Creole for Joy Warriors) to train over 2,000 local …Published Feb 28, 2017. + Follow. A book on optimism is really a brand marketing lesson in disguise. “Life is Good: The Book” is the inspiring story of the two brothers behind the Life is Good ... One van. Two brothers. Three simple words: Life is Good. For five years, Bert and John Jacobs drove up and down the East Coast, selling their t-shirt designs on the streets and in college dorms ... Life is Good is a widely recognizable brand with something to offer the whole family, with premium hand-designed styles for men, women, teens, and kids. Offered at an attainable price point for managed care or insurance coverage and no buy-in requirements, the Life is Good frames selection is a must-have in any optical …Flip Flop Pattern. Snuggle Up Sleep Pant. $46.50. 1 Color. Shop for women's sleepwear and pajamas at the official Life is Good® website. 10% of profits go to help kids, plus get free shipping & returns on all U.S. orders.Life Is Good sunglasses come from the brand that was founded by "One van, two brothers, and three simple words: Life Is Good." In 1994, after five years of struggle, Bert and John Jacobs designed their first Life is Good t-shirt, and discovered how those three simple words could help people to focus on the good. Life Is Good sunglasses are ...One van. Two brothers. Three simple words: Life is Good. For five years, Bert and John Jacobs drove up and down the East Coast, selling their t-shirt designs on the streets and in college dorms ...Shop our collection of women's best sellers at the official Life is Good® website. 10% of profits go to help kids, plus get free shipping & returns on all U.S. orders. LIFE IS GOOD: How the Power of Optimism grew a multi-million dollar brand. Presented by: National Geographic. Brothers Bert and John Jacobs are “glass-half-full” guys, in spite of their tough ... Feb 28, 2018 · Life is Good's products help us spread the message of optimism, stunts like the Optimism Machine help us believe in the power of optimism, and the brand's behavior helps us believe in them. Such a ... The Life Is Good Company is an American apparel and accessories wholesaler, retailer, and lifestyle brand founded in 1994 and best known for its optimistic T-shirts and hats, …Shop sweatshirts, hoodies and sweatpants at the official Life is Good® website. 10% of profits go to help kids, plus get free shipping & returns on all U.S. orders.Vitamin K can reduce the effectiveness of blood thinners. Gingko can increase blood thinning. St. John’s can make certain drugs, such as antidepressants and birth control, less effective. Taking ...Life is Good's products help us spread the message of optimism, stunts like the Optimism Machine help us believe in the power of optimism, and the brand's behavior helps us believe in them. Such a ...My Life is Good ice cream shirt, circa 2002. 15 years later, I still own it, like it and identify with the brand. Personally Connecting with a BrandSockin' it to you, Life is Good® style. These comfy-cozy socks & slippers are like a hug for your feet. filter (3 Results) New! Cornflower Blue Snuggle Sock $12.50. 1 Color 1 Color New! Darkest Blue Snuggle Sock $12.50. 1 Color 1 Color New! Violet Purple Snuggle Sock $12.50. 1 Color 1 Color Company.Everyday Optimists. Free Shipping on all U.S. orders. Shop the Original Positive Lifestyle brand for t-shirts, hoodies, hats, sleepwear, accessories, and more. Your purchase has a purpose - 10% of net profits are donated to help kids in need.Embracing the Good: The Lasting Impression of a Positive Brand “Life is Good” has crafted more than a brand; it’s practically penned an anthem for a world in …Shop our collection of women's best sellers at the official Life is Good® website. 10% of profits go to help kids, plus get free shipping & returns on all U.S. orders.Today, Life is Good is a lifestyle brand that makes roughly $100 million in annual revenue, selling products ranging from T-shirts and sleepwear to accessories and home decor items.Shop our collection of sealife themed tees at the official Life is Good® website. 10% of profits go to help kids, plus get free shipping & returns on all U.S. orders.Life is good Co-Founder and Chief Executive Optimist Bert Jacobs shares his experiences and insights on building a multinational retail brand from the ground... 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